Thursday, November 26, 2015

In Defense of Aamir Khan: Indian TV Channels, Social Media & Rise of Intolerance

In the aftermath of Aamir Khan episode, did you – like me – ever wondered about the role of Indian TV channels, social media in rising intolerance in country?


Intolerance and Aamir Khan Episode

Blown out of Proportion


Indeed I strongly believe that it is the media specially National TV channels both English and Hindi, which has made Indian public this much intolerant and impatient and 10 second fame seekers. All they want is TRP, sensationalism and ad revenue. If an anchor like Arnab Goswami is watched by so many with high TRP, I could only feel dismay and not so proud to be Indian.


What Aamir Khan said in a personal context – disappointing as it was as it was televised on National TV channels – was taken out of context and blown out of proportion. Most of the people overreacting to what he said wouldn’t have any inkling of what he actually said. So I couldn’t help but pen down some of my thoughts in defense of Aamir Khan.


Have you seen the state of our news channels…Just contrast them with Western media like BBC, CNN, RT or AL Jazeera and you’d know what kind of farce and cheap entertainment and not news is presented by most of our news channels save Doordarshan.


Debates are more of argument where uncouth politicians, page 3 people, so called holy peoples let each other’s turn cut down. Those with loudest voice try to win over just because they have stronger windpipe and strongest of them indeed belongs to no other than our Mr. Arnab Goswami the news anchor turned embarrassing self-parody and then debates are cut short for advertisement breaks. There are more minutes of ads than actual discussion (arguments).


Almost every news channel’s anchors have their own (or production team’s) personal view, which they projects onto as the public opinion and mood of the nation which then shapes the tone of the show. The primary purpose of the debate – to get all sides and facets of a problem get lost in all the din and fury of anchor’s questions, debaters arguments and frequent ad breaks.


Argumentative, interrupting, opinionated, know-it-all and the more ads then news is what exemplifies our news channels best. Be it Hindi or English each one is propagating their own agenda in race to win more TRP. To counterpart other news channels each one is on lookout of one after another ridiculous Breaking News.


Here are a few:


  • Stairway to heaven [aka “Swarg Ki Sidhi”]

  • Two snakes getting married in some remote village of India

  • Do Alien Drink Cow’s Milk

Here are some more:


http://www.scoopwhoop.com/news/wtf-news-headlines/


Then, there is the proliferation of social media and some attention seeking vainglorious people looking for fun and cheap publicity go to any extent to get likes and retweets. Some of the photo shared on social media of Aamir Khan just cross any level of decency.


One of my fellow blogger rightly pointed out these trends that have taken Indian social media sphere by storm. Here’s what he has to say and I quote:


“One thing that has changed dramatically in the last decade is the rise of social media. It has helped connect millions of Indians and gave them a platform to raise their voice at the click of a button and become a hero. Most people write post for ‘likes’ that boosts their ego and make them feel better…Also, intolerant people make more noise and thus are all over the media, even if their number is low…


…Bad-intolerance is when instead of debates we start insulting people having different opinions. Calling others by names like ‘feku’, ‘bhakt’, ‘sickular’, ‘pseudo-liberal’, ‘aaptards’, ‘anti-national’ etc. is a sign of immaturity. Such immaturity has filled the social media world over, not just in India. The reaction of social media to the comments of Aamir Khan is one such incident of our immaturity…


…Aamir Khan’s comment came as a shock to me. Being a national icon and the brand ambassador of Incredible India my personal opinion is that he should have been more sensitive. But, people’s reaction to his comment was even worse. It just proved his point. We can disagree with him and have a debate on it. We can share a few jokes and enjoy the controversy. But abusing and insulting him was immaturity. It was our show of bad-intolerance. In a democratic country, people have a right to give their opinion and feel free to express their sentiments. Did we try to understand why he said that, before we shouted in protest? The way people reacted to his movie PK and threatened him because he was a Muslim, even though the majority of the people who made the movie was a Hindu, could be a reason. From calling him a terrorist, burning his effigy, to telling him to go to Pakistan was not a sign of our tolerance. If he or his family felt threatened, they had reasons. While the actual intolerance may not have gone up, our behaviour in the social media has increased the perception of intolerance. That is alarming because it does not take much for the intolerance to spill over from social media to our real lives. The responsibility lies with us to make sure that we do not let that happen.”


Read full post here: http://khonjtheeternalsearch.blogspot.in/2015/11/india-and-intolerance.html


No wonder our public has become so intolerant. Just like child learns what he observes in his home and neighborhood, our nation which is now addicted to 24X7 news channels is being – and I dare say brain washed just like radical Islamists do to gullible discontent youth – made to react to naïve thing and small, trivial issues to the way they do. More than BJP, Hindu Sena, Shiv Sena or VHP; it is the news channels of India who I’d hold responsible for violent reaction and outrages over simple things.


People have lost the sense of how to debate. Now they know believe in arguments. Just as Arnab and other opinionated anchors and loud-mouthed and so called experts and opinion leaders suppress the milder speakers on national TV, we the Indians and common people are now overreacting to things which wouldn’t have bothered us a few years ago.


Prime Minister Modi invokes Gandhi often saying India is land of Gandhi. When overreacting to issues such as this Aamir Khan episode aren’t we only contradicting Modi? Didn’t Gandhi said “Nobody can hurt me without my permission?” Why are we, the proud Indians, feeling so hurt over a trivial personal statement made by Aamir Khan? Didn’t Gandhi said the weak can never forgive? Forgiveness is the attribute of the strong. When did we become so weak? We only need to remember Mahatma rightly said that an eye for an eye will only make the whole world blind.


And well I even saw cricketer Ravindra Jadeja tweeted something against Aamir that he should leave the country if he wants but he shouldn’t insult India…Well all I will say that India is indeed tolerant when non-performer like him are tolerated in India year after years nonperformance. Its dud like him irresponsibly advising Aamir Khan to leave country and not insult India are such disgrace to nation who fuel the flame without even knowing what was actually said. Just like our media who take pride in misquoting or quoting out of context and goes on to prove how hollow in spirit as a true Indian he is.



In Defense of Aamir Khan: Indian TV Channels, Social Media & Rise of Intolerance
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Thursday, November 19, 2015

Scandal Point: Things to do in Shimla

It is a place that you would likely miss. I did too when I first visited Mall Road in Shimla. But Scandal Point (the name sounds intriguing isn’t it?) has an interesting legend behind it which was narrated to me by one of the drivers in the early morning in the hotel where I was staying in Shimla. He also proclaimed to be a former driver of none other than our Iron Lady and first and only lady Prime Minister of India Indira Gandhi. According to him, once at the intersection now known as Scandal Point, the daughter of Viceroy was coming from one side on her chariot and the Maharaja of Patiala on his from the other. The road was narrow so both chariots had to stop.


There the dashing maharaja was bewitched by the beauty of lovely daughter of the British Viceroy who was enjoying his break in the then summer capital of India. The Maharaja – a tall handsome man with cult personality and charm according to the person narrating the story – got out of the chariot and asked the lady to accompany him…well for the rest of his life so the story goes.


The lady herself fell in love at sight with the flamboyant maharaja at once and took his hand and got into his chariot. They eloped together and got married. When the Viceroy heard of his daughter elopement he was infuriated. Fumed by the incidence the British Viceroy to India banished the maharaja from entering Shimla for rest of his life and he also sentenced his beloved daughter to exile.


So what did the maharaja do? He was undeterred and in love with the lady. To ensure that his lady got all the lavishness, indulgence and elegance characteristic of the maharajas of those times, he build her a palace. The same palace that is now the pride of Chail. Yes, the Chail Palace was built by the maharaja for his lovely lady so the folklore goes.


After hearing the legend, I was compelled to revisit the Mall Road once again just to go see Scandal Point and relive a few moment of the legendary tell that was narrated to me in the early morning. The man had all the quality of a court bard the way he romanticized the entire incidence.


Scandal Point is something that you are most likely to overlook if you are not aware of this folklore behind the place being named so. The place itself is more of a landmark due to the legend attached with it. There are no statues celebrating or glorifying the legendary maharaja and the lovely British lady. If you are a photography enthusiast, you will find some good photo ops at the point especially in the evening and after sunset when the church and street are lit.


If you are in Shimla I’d recommend that you do give a few moment to this historical place whose folklore are still shared my many old residents of Shimla and storytellers like the chauffeur that I had the good luck to meet at the hotel.


And this do reminds me of a song by one of my fave Simon and Garfunkel. It goes like:


A time it was, and what a time it was, it was

A time of innocence

A time of confidences


Long ago it must be

I have a photograph

Preserve your memories

They’re all that’s left you


Some photos which are not mine. Due credit has been given.


Scandal Point

Reportedly the Maharaja of Patiala fell in love with the daughter of the then Viceroy of India and without wasting much time he eloped with her from this very point. Source


 


Scandal Point 4

Scandal Point. Source





Scandal Point: Things to do in Shimla
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Friday, November 13, 2015

16 Free SEO Tools for Search Marketers

Even though Google’s guideline for search engine optimization haven’t changed much over the years, in the post PANDA, PENGUIN & HUMMINGBIRD world, SEO is very different from what it used to be a couple of years ago. Some even proclaimed that SEO is dead, a thing of past but contrary to all this, SEO is something that could still work magic especially for small and medium businesses.


free tools for doing SEO


The search engines, especially Google is getting better and better at detecting unnatural or blackhat SEO activities. Search engine algorithms are rolled out frequently and violators are punished through penalties and manual action by Google.


In order to dominate search result and maintain top position, webmasters today need to be ahead of the SERP game. User experience is increasingly becoming a key to better performance and ranking in search results. On page SEO factors have become key to rankings. With separate guidelines for mobile and desktop, it’s imperative that to become and remain top in your class. Luckily for us, there are numerous free SEO tools that could help webmaster in upping the ante when it comes to SEO both off page and on page factors.


Google & Bing


When we talk about productivity and SEO analysis, it is so easy to overlook two of the most powerful free tools. Yes, search engine Google and Bing (for global English sites) themselves are very useful SEO tools. There are several things you could do including keyword research, ranking, competition etc. A pro understanding of the search engine functionality is key to SEO.


Google Page Speed Insights


https://developers.google.com/speed/pagespeed/?hl=en


Google Page Speed Insights: Free SEO Tools

Check the speed and usability of your site on multiple devices


Tools, data, and insights to improve your page speed. Google’s Page Speed Insights lay bares the performance of your webpages on mobile and desktop. Page speed is increasingly becoming a factor in search engine rankings and user engagement. This free SEO tools lets you analyze your page’s load speed and how to improve its performance.


GTmetrix


https://gtmetrix.com/


GTmetrix: Free SEO Tools

GTmetrix is a free tool that analyzes your page’s speed performance.


Yet another tool that lets you analyze your page performance. Together with Google’s Page Speed Insights, GTmetrix gives you a better picture of user experience when they visit your webpage. GTmetrix gives you the full picture on how your webpages load and help you detect the bottlenecks.


Varvy (Earlier Feedthebot.com)


https://varvy.com/


A free SEO resource with tools and information of a quality normally only found on paid sites. With this free SEO tool you could analyze on page SEO elements, page speed as well as mobile performance.


Google’s Structured Data Testing Tool


https://developers.google.com/structured-data/testing-tool/


Google’s own explanation is clear enough on why this will be increasingly a key factor in SEO:


“Structured data markup” is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.


Google Analytics


https://www.google.com/analytics/web/


Google Analytics

Get the data you need to make intelligent marketing and business decisions with Google Analytics


This is arguably the best free SEO tool out there. From basic information like who is visiting your site, most visited pages, what are they looking for and how are they interacting with your site. Link Google’s Search Console and Google’s Adwords and you get raw awesomeness. Remarketing, SEO, Custom Reports, data automation, dashboards, A/B testing and what not. You name it and you have it to take your business to next level.


Google Analytics API


https://support.google.com/analytics/answer/1008004?hl=en&ref_topic=1008008


The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs. It is one of the must have api for Analytics data automation and putting it to use in Excel or Google’s Spreadsheet. More on how it works here:


https://developers.google.com/analytics/solutions/report-automation-magic


Google Webmaster Tools


Google Search Console – formerly “Google Webmaster Tools” – provides data and configuration control for your site in Google. From configuring your site to rich snippets to indexing and crawl errors as well as HTML improvement, this is one of the top free SEO tools for any webmaster.


Bing Webmaster


www.bing.com/toolbox/webmaster


Bing Webmaster Tools (BWT)

There are many advantages from having webmaster accounts in both Google and Bing.


Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing is treating your site. From my personal experience, I have found the SEO Reports in Bing very handy in finding missing HTML tags something which I have rarely seen in Google’s Search Console. Besides, it also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google.


Siteliner


http://www.siteliner.com/


In the age of PANDA, having duplicate content on site could turn into a nightmare. Besides, off the domain duplicate content, Internal content duplicacy on domain is one of the major on page factor that could affect your website’s performance. Here’s where siteliner comes handy. This freemium SEO tool lets you check duplicate content, broken links, XML sitemap, internal page rank and more.


Keyword Tool


http://keywordtool.io/


Keywordtool.io is great for generating a ton of keyword ideas containing your seed term that won’t show up in the AdWords keyword tool due to having very low volumes. Although, the free tool won’t show you much, but still you plenty of keyword ideas especially long tail.


Screaming Frog


www.screamingfrog.co.uk/seo-spider/


Screaming Frog

The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.


Screaming Frog is a powerful website crawling tool with which you have to download and install on your system. Its free feature also comes with tons of features and customizations. A must-have for most serious SEOs at it allows you to export key onsite SEO elements (URL, page title, meta descriptions, headings) to Excel so it can easily be used as a base to make SEO recommendations.


Majestic SEO


http://www.majesticseo.com/


Majestic SEO is one of the best tool for backlink analysis although the free version has some limitations. Even the free tool allows you to get a far better picture of your link profile, anchor texts and link networks. All you need to do is verify your site like you do your Google’s Webmaster by uploading a file on the root folder of your domain.


Rank Checker


http://tools.seobook.com/firefox/rank-checker/


Want to know where your website ranks in the search results? SEOBook’s Firefox Rank Checker extension allows you to easily check your website rankings in Google (US and international), Microsoft’s Bing, & Yahoo Search. You could track a single keyword or even multiple keyword for a domain to know the position. With export to Excel feature available in free version, this tool could be effectively used for competition analysis.


Hootsuite


https://hootsuite.com/


Nowadays, social media is becoming increasingly vital to SEO success. Hootsuite is one of many platforms for managing social media. You could connect your Twitter, Gplus, Facebook etc. in a single account and also schedule your post.


Buffer


https://bufferapp.com/


Yet another powerful social sharing tool, Buffer allows you to share with your audience at the optimal times for greater visibility.


Wayback Machine


https://www.archive.org/


Wayback Machine

Nonprofit organisation established to preserve Web sites by taking regular “snapshots”. The Wayback Machine provides links to older versions of a webpage.


Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.


There are numerous other part free part paid tools that could also help you in SEO. Tools like SEO Quake, SEMrush, Copyscape, Ahrefs and Open Site Explorer are powerful indeed. Which tools do you prefer? Which is your favorite and why? Feel free to drop a line or two.



16 Free SEO Tools for Search Marketers
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Thursday, November 12, 2015

A Definitive Guide on How to Get Google’s Manual Action Revoked

As an SEO and webmaster, receiving a message from Google’s webspam team regarding manual action is probably the most dreaded thing to happen to you. Manual action is Google’s way of denouncing and demoting webpages or even entire domain from the search ranking.


Unnatural links to your site – impacts links: Google has found unnatural or deceptive links pointing to your site. Impacts specific links only

Unnatural links to your site – impacts links: Google has found unnatural or deceptive links pointing to your site. Impacts specific links only


Recovering from Google penalty could be a long, arduous and time consuming job and even when you file for reconsideration after all those long hours, there is no guarantee that Google will approve your reconsideration request and revoke penalty from the affected pages (As I found out to my horror).


Here’s the lessons I have learned and an effective (tried and tasted) guide to recovery from Google’s manual penalty.


Important Lesson


Don’t rush.


After the initial shock of penalty gives way to reality of site being penalized, a natural reaction is to hasten the process of link removal and filing of reconsideration request to get the penalty removed as soon as possible. Don’t do this. Rushing thing will lead to something like this. And this will be even more dreadful then the first warning.


Recovering from Google's Manual Action

Reconsideration Request Failure


Step 1: Do the Link Audit


Take your time. Do a thorough link audit of your backlink profile. Analyze the pattern of anchor text, quality of the incoming link page, no of links in the existing page as well as positioning of the link (body, footer, widgets etc.). The very first step would be to download the entire backlink profile of your domain from Google’s Search Console. Get both domain data as well as linking pages to make it easier for you to prepare the reconsideration request.


The master sheet (as I call the Excel file where most of the action will take place) should then be divided into separate sheets.


First one is where you should ideally put referring domains and in the next all the linking pages. Then I would go on and prepare 3 more sheets for future purpose of creating the disavow file and use basic functions like ‘CONCATENATE’ to get the work done effectively and consuming the least possible time. Automation is the key to save your precious time and Excel works wonder. You can download my magic sheet here:


Step 2: Use a (or more if you could afford it) Tool other than Google Search Console for Link Auditing


Believe me, just getting your link audit based on Google’s search console might not actually work. As I found out to my disbelief, Google’s search console sometimes don’t give you the full picture of your backlink profile. There may be several reasons for that. When my reconsideration request was rejected by Google it cited domains which were not there in the link profile that I downloaded using Google’s search console. Hence it’s better to be safe than sorry.


Use a free tool like Majestic SEO to further examine your backlink profile. What is so wonderful about this free tool is that it not just gives you a larger picture (once combined with Google’s link profile in your master sheet) but it also give you a better picture of anchor link profile, IP addresses (viola you could now see if there are links coming from some network/same IPs). Just use common sorting functions and watch the magic unfold right before your eyes. First I’ll sort by IP and then Anchor crosscheck it with the anchor which was given as example by Google and thus assign either of 2 value: ‘To be Disavowed’ or ‘to be Kept’ this should go in your first workbook of master sheet.


The do ‘NoFollow’ Note:


Earlier I used 3 heads. The 3rd was NoFollow which required no action but since Google cited a nofollow link as reason for rejecting reconsideration request, I now give equal weightage to them while doing the link audit, especially those with suspect anchor text.


So the link types that you will encounter would be like this:


  • Natural, organic links: Keep

  • Link network: Should be disavowed

  • Spammy Anchor Text: These are the top culprits when it comes to Google’s manual action. Ask for link removal. Disavow if you receive no reply.

  • Links not found: It might be that your link was on the 3rd page which has now moved to 4th page hence the status. Better to add to disavow list.

  • Page Offline: Given the time, these pages could become live again. Always safer to disavow these links

  • PR Links: Get it removed if you control them or add to disavow

  • Articles: Get it removed or add to disavow

  • Nofollow links: Request for removal if its exact match anchor. Keep if not.

  • Spammy Pages: Porn, pills, casino, sites with low authority and large number of external links, SEO directories, and link building sites with no PR etc should be removed or added to disavow.

Step 3: Outreach to Webmasters through Email/Contact Form


This is probably the most time consuming thing when it comes to filing reconsideration request. There are only so many emails you could send a day and you’d like to reach webmasters more than once in case they don’t reply just to assure Google that you have genuinely tried. And you won’t be sending them 2-3 email daily so you’d need a gap of 4-5 days before reaching out again. Ideally, I won’t contact a webmaster more than thrice. So the total time consumed in this step would be:


Day 1 (or 2 depending up on number of linking domains that are linking to you) to find out contact email or contact form of the linking domain.


Day 2: First Contact


Day 7: Second contact in case there was no response


Day 12: Third contact


Now update the master sheet accordingly: My master sheet reads something like this:


Column 1: Ref Domain; Column 2: Link Action (Keep or Disavow); Column 3: Contact Email; Column 4: Date of 1st Contact; Column 5: Date of 2nd Contact; Column 6: Date of 3rd Contact; Column 7: Remarks (It could be a 404 error, webmaster asking for money, domain suspended, link removed or any such message that you get)


Don’t forget to create a Gmail ID as well as a Canned Response for the purpose of outreach. Will save you loads of time. Remember automation is the key to save your valuable time.


And when contacting through forms, make sure that you take a screenshot of the page and save it for the purpose of reconsideration.


Step 4: Preparing Disavow Sheet


Since you have to prepare disavow file in notepad prior to filing reconsideration request, the more domain that are linking to you, more tedious the task. Here’s how Excel once again works magic.


What you need to do is to copy all the domain from the first worksheet and paste it into a separate sheet (Let’s call it Disavow). Then go back to first sheet and copy contact dates and paste it in this disavow sheet. Now in insert a column left to the domains and write # Tried to contact owner of. Similarly insert a column on the right side of domain and write on. Now this column will be followed by 3 more where you’ll insert the contact dates from master sheet. This will be followed by another column where you’ll write #to ask for link removal but. And in the final column copy paste the response that is on the Column 7 of your master sheet. Now use this function:


=CONCATENATE(A1,B1,C1,D1,E1,F1,G1,H1,I1)


And drag it down to apply in all cells and you are one step closer to filing your reconsideration request.


Now, create one more sheet in this workbook and let’s call it disavow rule2.


In this you need to copy the final column of the sheet we had named disavow. It will read something like:


#Tried to contact owner of spamdomain.com on 25th Sep 2015, 30th Sep 2015 and 7th Oct 2015 #to ask for link removal but Got no response.


In the next column write domain:


And in the final copy and paste all the domains that you are going to disavow. In the final step, write the function again which would go like this:


=CONCATENATE(A1,B1,C1)


And apply the rule in all cells. And bang you are almost done.


Just copy paste this entire column in a notepad and use ‘Enter’


For quick disavow sheet preparation, copy everything you have in the above notepad and paste it in a word doc file. Now use the simple replace formula and replace


#


With


^l#


And congrats your disavow sheet is ready and so are you to file a reconsideration request. Upload all screenshots and get the Link to Share from Google doc and mention it in the disavow request along with the steps you have taken to ensure that you don’t violate Google’s guideline.


Here’s a link to sample letter


In case your first reconsideration request was rejected like mine. Start by downloading disavow sheet. Copy paste it in Dreamweaver run the formula replace (CNTRL+F). In the Find box paste:


#(.*)


Leave the Replace column empty, select Use Regular Expression check box and hit replace all. You’ll be left only with domain. Now rinse repeat and start first by auditing nofollow link as you might have ignored them during your first link audit.


Let me know if you received something like this or not.


How to Deal With Google’s Manual Action Penalties

Good News


Notes:


  1. Always disavow on domain level as you never know how many pages from a single domain are linking to you especially in case of blogger and WordPress, sites with canonical issues or any blog platform for that matter.

  2. In case of blogspot, it’s safer to disavow once again at domain level instead of subdomain level i.e. blogspot.com instead of example.blogspot.com. Remember to always use .com level and not TLDs like blogspot.co.uk or blogspot.co.in and do mention it in when filing your reconsideration request.

  3. Add any domain to disavow sheet who is asking you for money.

  4. I also used paid tool Cognitive SEO which gave me additional 100+ referring domains that were not detected by Google’s Search Console or MajesticSEO, The reason I went for it that it was affordable and not to my dismay I found out that it is very effective too in case you use it wisely.

Now that you have successfully recovered from Google’s manual penalty the next question to ask is when will I see increase in traffic if any. Well its complicated. Here’s an eye opener at MOZ:


Recovering from Google’s Manual Action


Useful Resources:



A Definitive Guide on How to Get Google’s Manual Action Revoked
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