An SEO Guide to Migrating Website from HTTP to HTTPS

If you are wondering whether there is an SEO benefit of SSL migration i.e. moving your website from HTTP to HTTPS, then the answer is both yeas and no. Despite Google’s announcement last year that HTTPS encryption is an important factor in Google search engine ranking, there is no dramatic change in search position even if you do move your website from HTTP to HTTPS.

But there are more good reason than bad to switch your website to the secure version of web. Google as well as other major search engines are pushing hard to make web more secure. While offering secure surfing over Internet is one reason to switch to HTTPS there are other reasons as well as to why should be migrating your site – if you haven’t done so already – sooner than later.



Being secure is foremost reason and then there is the performance factor as well as SEO ranking. Secure sites also mean you get better referral data in Analytics. As an SEO or digital marketer this is one of the major benefits as the referral data from HTTPS site to HTTP site get lost and are recorded as direct traffic in the Google Analytics.

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An SEO Guide to Migrating Website from HTTP to HTTPS